Google announced late last year that they were tweaking their famously secret algorithm to reflect the importance of a single domain in an seo cloud more accurately. Google hopes to make it easier to find multiple pages from a single site rather than limit their customers based on a one domain, one listing rule.
For example, searchers looking for a list of exhibits at a particular museum can now expect to see several of the top search results from that museum’s domain, each one linking to a particular event or exhibit at the museum. The thought is that the user is likely looking specifically for that museum’s domain and therefore can find what they need faster through a Google search than ever before.
Google makes thousands of tweaks and changes a year and this one is specifically aimed at helping consumers find deeper results from a particular site while maintaining the varied search results that users have come to expect from a Google search.
This change could have a positive effect, but perhaps Google should consider ranking tagged pages, commonly news or blog related, in the top rankings for key searches, thereby providing users with the news they’re looking for faster. The idea that pages without populated backlink profiles are less important for certain queries than other, better PRd pages is not necessarily a correct one.
Heather Hendrick is responsible for this summary
